Netflix Research Paper Example | Topics and Well Written Essays - 500 words

Netflix - Research Paper Exampleprogramming distributors, direct broadcast satellite providers and telecommunication providers (3) pastime video retailers and (4) DVD rental outlets and kiosk services (Netflix, Inc. Form 10-K, 2012). According to Aaker (2007) trade analysis can be viewed at through seven dimensions market size, market growth rate, market profitability, industry cost structure, distribution channels, market trends and key success factors.According to Datamonitor (2012) the global movies and entertainment market generated total revenues of $109.4 one thousand thousand in 2009 which represented a 0.2% growth rate from 2005-2009. This industry spans multiple sectors and is highly dynamic. The major growth driver for this industry is the rapid evolution of platforms and tar methods epitomized by smartphones, tablets and the social Web.Analyzing an organizations value chain makes it easier to identify where value is added and/or where the organization could develop a c ost advantage. Online businesses such as Netflix benefit from the Internets ability to lower the costs in much of their value chain especially in inbound and outbound logistics, trading operations and distribution channel. However, in order to develop competitive advantage online companies must invest, innovate and grow competencies in technology, infrastructure and service. Also, these companies have to operate on low-cost models given the markets expectation for lower products prices.Plunkett Research (2012) identified increased consumer demand for more control over what they read, listen to or stick with as the premier factor that will drive changes in this market in the near future. According to them, issues of control will be manifested through portability, set and delayed viewing or listening. Portability refers to the ability to view and share content across multiple platforms such as iPads, Android smartphones, digital TV and backcloth operating systems. Pricing for cont ent is important given